Born and educated in India (NID), with an MA in Interaction Design from the Royal College of Art, Anab founded Superflux in 2009, leading the Consultancy's client partnerships whilst balancing the Lab's self-initiated conceptual projects. She has lead multidisciplinary design, strategy and foresight projects for businesses, think-tanks and research organisations such as Sony, BBC, Nokia, NHS, Design Council, Forum for the Future, Qatar Foundation and Govt. of UAE.
Honoured as a TED Fellow, she is the receipient of several awards, including the Award of Excellence ICSID and Apply Computers, Innovation Award, Chicago International Film Festival and the UNESCO Digital Arts Award. Her experience and knowledge of design, futurescaping, emerging markets, new technologies and innovation has led her to be invited to speak at conferences such as PICNIC, WCIT2010, LIFT, SIGGRAPH, Global Design Forum, EPIC, Design Engaged and FuturEverything.
Her work has been exhibited at MoMA New York, Apple Computers Inc, Mattel Toys, Tate Modern, Science Gallery Dublin, National Museum of China and the London Design Festival. She is on the Board of MzTek and Broadway Cinema and Media Centre, and is a guest lecturer at the Royal College of Art, VCUQatar, Architectural Association, Goldsmiths, Dundee Innovative Product Design and CIID.
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