Projects

CREATIVE USES OF METADATA

Commissioner
BBC Research & Design
Year
2013
Team
Anab Jain, Jon Ardern, Elvira Grob

p1080536

 

We were invited by the BBC R&D team to imagine creative uses for new types of metadata, and think about how creative, innovative applications of this metadata might affect the audience’s relationship with the BBC. Breaking out the design futurescaping toolbox, we created a large set of scenarios anchored in tangible personas and wild cards, with physical, interactive prototyping allowing us to stress-test the company’s innovation strategy against an emerging social and technological landscape.

 

 

It was a fantastic day of paper prototyping, scenario building, storytelling and concept sketching.

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