From unprecedented technological acceleration to climate change and political unrest, we are living in precarious times.<\/span><\/p>\n But with uncertainty comes opportunity for positive change. We believe that through understanding, foresight, and creativity we can create tools that not only allow insight into forces at play but help shape democratic, positive, rewarding futures.\u00a0<\/span><\/p>\n By creating concrete experiences from the future, we want to transform decision making today.\u00a0<\/strong><\/p>\n In order to do this, we start by acknowledging the fact that the future is not a fixed destination, but a constantly shifting and\u00a0unfolding space of diverse potential.\u00a0Central to reaching this potential is understanding that every individual\u00a0experiences their world differently, based on their personal, geographic, social, and economic standing in the\u00a0world.\u00a0<\/span><\/p>\n Because of this, planning for possible futures must be a diverse and inclusive process, rather than a monolithic\u00a0and presumptive one. Our work understands that there are always multiple histories, presents, and futures.\u00a0<\/span><\/p>\n Based on this position,\u00a0we focus on creating tools, in the form of visceral experiences, leading to pertinent\u00a0strategies for understanding both the present and the future. Our aim is to show how everyone – from individuals,\u00a0communities, to cities, governments and corporations can adapt to radical change, and grow and flourish in this\u00a0uncertain world.<\/span><\/p>\n Over the years, we have developed our own, unique approach to address the complex challenges our clients and\u00a0partners face. We call it\u00a0High Fidelity Futures<\/strong>.\u00a0\u00a0<\/span><\/p>\n What does\u00a0\u2018High Fidelity\u2019 mean?\u00a0<\/b>\u2014\u00a0Our approach to addressing, investigating, and then imagining rapid change uses both theory and\u00a0hands on investigation. By combining strategies of foresight and\u00a0speculation with listening, observing,\u00a0and doing, the outcome is truly high fidelity –\u00a0not merely on a surface level, but deeply considered with nuance,\u00a0granularity,\u00a0experience, and insight.\u00a0<\/span><\/p>\n How does it work? <\/b>\u2014\u00a0<\/b>One\u00a0part\u00a0of our approach focuses on horizon scanning and foresight. Like a radio\u00a0telescope our studio\u00a0identifies, captures, and amplifies weak signals that\u00a0emanate from our technological, political and\u00a0cultural landscape. From these scans, we pick up on not just emerging trends, but our hopes, fears, and\u00a0possibilities, which we can reconfigure into temporal frames. Such pathways help our clients understand the potential\u00a0consequences and opportunities of the many possible futures which lay ahead.<\/span><\/p>\n Simultaneously,\u00a0we focus on ground level realities. We zoom into specific signals\u00a0and trends and bring\u00a0them to life through design by working hands on, using methods of ethnographic and\u00a0anthropological research, experience prototyping and storytelling. These rigorous investigations bring ethnographic, material and experiential qualities to our projects: enabling people to place themselves in the frame.\u00a0<\/span><\/p>\n Put simply, we create futures that feel real and relatable, and give a sense of\u00a0\u2018everydayness\u2019\u00a0and intimacy\u00a0alongside the\u00a0\u2018extraordinary\u2019\u00a0and uncertain.<\/span><\/strong><\/p>\n \u00a9 Superflux 2015<\/p>\n Our work takes many forms, and spans multiple media. We design questions, stories, scenarios, strategies,\u00a0prototypes, films, live experiments, super fictions, cautionary tales, and situational interventions to facilitate this\u00a0engagement with the future.<\/span><\/p>\n In the past we have:<\/strong><\/p>\n \u2014 Created a range of immersive experiences around renewable energy\u00a0futures for Govt of UAE<\/a>,\u00a0leading to the Government\u2019s new 2050 Energy Strategy.<\/span><\/p>\n \u2014 Built a fictional fintech company<\/a> to provoke executive business leaders into considering plausible futures for\u00a0the asset management industry.<\/span><\/p>\n \u2014 Presented our work and methods<\/a> for designing the future\u00a0to the United Nations Development Programme.\u00a0<\/span><\/p>\n \u2014 Generated a series of visions around drones<\/a> and other autonomous systems, bringing them to numerous\u00a0public platforms for wider engagement.<\/span><\/p>\n \u2014 Made films<\/a> that challenge the industry perceptions around internet of things and remote healthcare.<\/span><\/p>\n \u2014 Developed visions for the Future of Rail\u00a0that led to new\u00a0policies<\/a>\u00a0for the\u00a0UK Cabinet Office\u2019s Policy Lab and the Department\u00a0for\u00a0Transport, Govt. of UK.\u00a0<\/span><\/p>\nTHE PHILOSOPHY AND METHODS WE APPLY IN OUR WORK <\/span><\/h2>\n
THE VARIOUS FORMS AND OUTCOMES OF OUR WORK\u00a0<\/i><\/span><\/h3>\n