Founded by Anab Jain and Jon Ardern in 2009, Superflux is a boundary-defying, award-winning design and experiential futures company, as well as a research and art practice. From climate change to algorithmic autonomy, future of work to more-than-human politics, our work aims to confront diverse audiences with the complex and deeply interconnected nature of the challenges we face today. We invite clients, collaborators, communities and wider participants to remain open to multiple possibilities and navigate precarity with active hope. For our 10+ years of contribution to the fields of speculative and futures design with a committed social mission, Superflux received the Design Studio of the Year Award in 2021

Using design to imagine hypothetical worlds as a critical strategy for businesses, whilst expanding public imagination was not prevalent thirteen years ago. In this space of possibility, Superflux willed itself into existence. Superflux is one of the first studios to pioneer the practices of speculative design, critical foresight, design fiction and experiential futures in business; producing impactful futures work for clients like Google AI, Cabinet Office UK, Anthemis, Suncorp, Sony, Samsung, Gov. of UAE, IKEA, UNDP and DeepMind. Parsing uncertainties, weak signals and wide ranging trends, we work with clients to imagine and build future worlds they could experience in the present moment. Such visceral engagement with multiple possibilities not only opens up undiscovered opportunities and helps identify blindspots, more significantly such imagination-led futures work enables strategic, informed and long term decision-making.

More recently, we introduced the idea of More-than-human Centred Design at the Interaction Design Conference at Lyon, France in February 2018. You can watch Anab Jain’s IXDA Keynote here. This concept of thinking beyond human-centred design has since gained traction with designers, businesses and cultural organisations.

Our business practice remains prescient and innovative because of our active, self-initiated experimental research and art lab; a space where Anab and Jon, with colleagues, have an opportunity to test new ideas and themes. Sometimes these experiments find home in client projects, at other times they take the form of cautionary tales, superfictions, future archaeologies and immersive simulations which have been exhibited at the National Museum of China, MoMA New York, V&A Museum, La Biennale di Venezia, MAK Vienna, Vitra Design Museum, Science Gallery, KUNSTHAUS Graz and more.

Recent Interviews:
Financial Times, ICON, Wallpaper, Offscreen Magazine, STIRworld, Business Insider, NPR Radio

OUR TEAM

The Superflux team includes its Directors and a core group of designers, researchers and technologists, alongside a growing network of multidisciplinary collaborators. Our agile, networked structure offers resilience and diversity, allowing us to produce work that consistently exceeds expectations.

Collaborators

YEUBAI LIO
Ethnography

AARATHI KRISHNAN
Foresight Practice

CREAM PROJECTS
3D Visualisation & Animation

DIMITRI PAPADIMITRIOU
Rotoscoping & Animation

SAM CONRAN
Sound Design

DAVID THOMAS
Cinematography

JAMES PALLISTER
Copy Writing

TIM MAUGHAN
Author

ALEX DESCHAMPS-SONSINO
Project Management

Alumni

LEANNE FISCHLER
GEORGINA BOURKE
SAM CONRAN
LIZZIE CROUCH
MARIANNA CZWOJDRAK
ADIT DHANUSHKODI
MIKHAELA DIETCH
CANDYCE DRYBURGH
LUISA FABRIZI
JON FLINT
DILLON FROEHLICH
ALEXANDRA FRUHSTORFER
GEJIN GAO
SARAH GOLD
ELVIRA GROB

SABRINA HAAS
MAËL HENAFF
NATASHA HICKEN
KRITIKA HORA
VYTAUTAS JANKAUSKAS
MARISA JENSON
DANIELLE KNIGHT
FRANCESCA MAZZUCCHI
ALIX MCCABE
KATARINA MEDIC
JUSTIN PICKARD
RAPHAËL PLUVINAGE
ANURADHA REDDY
JAKE CHARLES REES

TOBIAS REVELL
MEGAN RODGER
MARK SELBY
PATRICK STEVENSON-KEATING
ZAHRA SHAHABI
RAMIN SHAMBAYATI
FRANCESCO TACCHINI
CLEO TSW
YOSUKE USHIGOME
CAROLINA VALLEJO
MINSUNG WANG
EWA WINIARCZYK

EXHIBITIONS

Refuge for Resurgence

Biennale Architettura 2021 – How Will We Live Together?, La Biennale Di Venezia.

Experiential Installation.

Location : VENICE, ITALY

Date : 2021

Invocation for Hope

INVOCATION FOR HOPE, Museum of Applied Arts  (MAK).

Experiential Installation.

Location : VIENNA, AUSTRIA

Date : 2021

Mitigation of Shock

Showing Styria: what will be
Towards a Plurality of Futures, Kunsthaus Graz.

Experiential Installation.

Location : GRAZ, AUSTRIA

Date : 2021

Trigger Warning

Imagine you Wake up and There is no Internet!, NEON Organisation.

Film.

Location : ATHENS, GREECE

Date : 2020

Song of the Machine, Uninvited Guests, Better Care, Mitigation of Shock

Sens Fiction: When finction foreshadows future usages.

Film.

Location : LILLE, FRANCE

Date : 2020

Mitigation of Shock

What is Nature?, Museum Sinclair-House.

Experiential Installation.

Location : BAD HOMBURG, GERMANY

Date : 2020

Mitigation of Shock, Singapore

2219: Futures Imagines, ArtScience Museum. 

Experiential Installation.

Location : SINGAPORE

Date : 2019

Drone Aviary

26th Biennal of Design: Common Knowledge, Museum of Architecture and Design (MAO).

Film and Artefact Installation.

Location : LJUBLJANA, SLOVENIA

Date : 2019

Muto Labs

Design Matters, Bildmuseet Umea.

Experiential Installation.

Location : UMEA, SWEDEN

Date : 2019

Buggy Air

Le Grand-Hornu, Design On Air.

Artefact.

Location : PARIS, FRANCE

Date : 2019

Our Friends Electric, Uninvited Guests, Trigger Warning

Vienna Biennale 2019, Uncanny Values. Artificial Intelligence & You.

Film and Artefact Installation.

Location : VIENNA, AUSTRIA

Date : 2019

Trigger Warning

Museum of Discovery (MOD), Waging Peace.

Film and Artefact Installation.

Location : ADELAIDE, AUSTRALIA

Date : 2019

Our Friends Electric

IKEA Museum, Home Futures.

Film.

Location : LONDON, UK

Date : 2019

Everything Connects To Everything, Mangala for All

V&A Museum, The Future Starts Here.

Film.

Location : LONDON, UK

Date : 2018

Our Friends Electric

Design Museum, Home Futures.

Film and Artefact Installation.

Location : LONDON, UK

Date : 2018

Drone Aviary

Haifa Museum of Art, Power, Truth, and Post-Truth.

Film.

Location : HAIFA, ISRAEL

Date : 2018

Uninvited Guests

Copernicus Science Centre, Przemiany Festival.

Film and Artefact Installation.

Location : WARSAW, POLAND

Date : 2018

Song of the Machine, Drone Aviary, Uninvited Guests, The Future Energy Lab

Kanselarij at de Turfmarkt, Places of Hope.

Film.

Location : LEEWARDEN, NETHERLANDS

Date : 2018

Our Friends Electric

frei_raum Q21 MuseumsQuartier, Under Pressure – On Forms of Authority and Decision-Making Power.

Film.

Location : VIENNA, AUSTRIA

Date : 2018

Drone Aviary

Patchlab Digital Arts Festival, ARTBOTS.

Film and Artefact Installation.

Location : KRAKOW, POLAND

Date : 2018

Buggy Air

Milan Design Week, Salone Del Mobile, Atmospheric Disturbances.

Experiential Installation.

Location : MILAN, ITALY

Date : 2018

Uninvited Guests

Futurium.

Film.

Location : BERLIN, GERMANY

Date : 2018

Uninvited Guests

Errror. Would you like to continue?.

Film.

Location : GDYNIA, POLAND

Date : 2018

Mitigation of Shock

CCCB, After the End of the World.

Experiential Installation.

Location : BARCELONA, SPAIN

Date : 2017

Mangala for All, Drone Aviary

Powerhouse Museum, Common Good.

Film.

Location : SYDNEY, AUSTRALIA

Date : 2017

Buggy Air

Design Frontiers, Somerset House, Moving Mephitic Air.

Film and Model Installation.

Location : LONDON, UK

Date : 2017

Drone Aviary, Uninvited Guests

Vitra Design Museum, Hello, Robot. Design between Human and Machine.

Film and Artefact Installation.

Location : WEIL AM RHEIN, GERMANY

Date : 2017

Our Friends Electric

V&A Museum, London Digital Design Weekend.

Film and Artefact Installation.

Location : LONDON, UK

Date : 2017

Mangala for All

Phoenix, Cube Gallery.

Film.

Location : LEICESTER, UK

Date : 2017

Drone Aviary

FACT, How much of this is fiction.

Film and Artefact Installation.

Location : LIVERPOOL, UK

Date : 2017

DRONE AVIARY

Kunstverein Hannover,

Digital Archives Exhibition. 

Location : HANNOVER, GERMANY

Date : 2016

DRONE AVIARY

Artifact 2016, Up in the Air.

Film. 

Location : LEUVEN, BELGIUM

Date : 2016

DRONE AVIARY

ZKM, Globale Infosphere.

Film and Model Installation.

Location : KARSRUHE, GERMANY

Date : 2015

DRONE AVIARY

Ram house, museo d’arte contemporanea villa Croce.

Film and Magazine Launch.

Location : GENOVA, ITALY

Date : 2015

SONG OF THE MACHINE

Cité du Design St Etienne, Culture Interface.

Film.

Location : ST.ETIENNE, FRANCE

Date : 2015

DRONE AVIARY

Victoria And Albert Museum. All of This Belongs to You

Film and Model Installation.

Location : LONDON, UNITED KINGDOM

Date : 2015

5TH DIMENSIONAL CAMERA

Cité du Design St Etienne, Hypervital.

Mixed Media Installation.

Location : ST.ETIENNE, FRANCE

Date : 2015

DRONE AVIARY

21_21 Design Sight, The Fab Mind.

Film and Model Installation.

Location : TOKYO, JAPAN

Date : 2014 - 2015

SYNBIO TAROT CARDS

Victoria And Albert Museum, V&A Friday Late.

Interactive Workshop.

Location : LONDON, UNITED KINGDOM

Date : 2014

DYNAMIC GENETICS VS. MANN

Z33, Future Fictions.

Mixed Media Installation.

Location : HASSELT, BELGIUM

Date : 2014

5TH DIMENSIONAL CAMERA

Future Everything.

Mixed Media Installation.

Location : MANCHESTER, UNITED KINGDOM

Date : 2014

DYNAMIC GENETICS VS. MANN

Ars Electronica.

Mixed Media Installation.

Location : LINZ, AUSTRIA

Date : 2013

5TH DIMENSIONAL CAMERA

MoMA, Talk to Me.

Mixed Media Installation.

Location : NEW YORK, UNITED STATES

Date : 2011

SONG OF THE MACHINE

Science Gallery, HUMAN+.

Film and Model Installation.

Location : DUBLIN, IRELAND

Date : 2011

5TH DIMENSIONAL CAMERA

Royal College of Art, EPSRC Impact! Exhibition.

Mixed Media Installation.

Location : LONDON, UNITED KINGDOM

Date : 2010

5TH DIMENSIONAL CAMERA

The Cheltenham Science Festival.

Mixed Media Installation.

Location : CHELTENHAM, UNITED KINGDOM

Date : 2010

AWARDS

Design Studio of the Year

Winner. Dezeen, UK.

Location : UNITED KINGDOM

Date : 2021

Horizon 2020

Grant Winner. Horizon 2020, EU.

Location : EU

Date : 2020

IoT Launchpad Competition.

Winner. Superflux, IoTA, Sciencescope and Virtual Technologies. Innovate UK.

Location : UNITED KINGDOM

Date : 2014

Social Tech Social Change Competition

Winner. Nominee Trust, UK.

Location : UNITED KINGDOM

Date : 2014

Grants for the Arts Awards

Winner. Arts Council England. UK.

Location : UNITED KINGDOM

Date : 2013

TED Conferences

Ted Fellow. Anab Jain. New York. USA. 

Location : NEW YORK, US

Date : 2009

UNESCO Digital Arts Award

2nd Prize. Project ‘Yellow Chair Stories’.

Location : UNITED KINGDOM

Date : 2005

Michael Moore Award

Best Documentary. Film ‘Journeys’ (Producer). 42nd Ann Arbor International Film Festival.

Location : US

Date : 2005

Geneva International Film Festival for Human Rights

Grand Prix. OMCT Film ‘Journeys’ (Producer).

Location : GENEVA, SWITZERLAND

Date : 2005

Design for our Future Selves Awards

First Prize. Helen Hamlyn Centre, Royal College of Art. 

Location : LONDON, UNITED KINGDOM

Date : 2005

INNOVATION AWARD

Film ‘Journeys’, Chicago International Documentary Festival.

Location : CHICAGO, US

Date : 2005

Award of Excellence

Project ‘Mandala’ World Design Congress, International Council of Societies of  Industrial Design (ICSID) and DuPont Inc.

Location : TORONTO, CANADA

Date : 1999

International Design Competition

Highly Recommended. Project ‘Mandala’ (National Institute of Design, India),  Apple Computers Inc.

Location : CUPERTINO, US

Date : 1998

PRESS

Icon: A future in flux
Designboom: the intersection explores a possible future where modern tech hits breaking point
Wallpaper: Superflux: making climate change ‘tangible, relatable and specific’
Dezeen: Superflux creates forest of over 400 fire-blackened pine trees at Vienna Biennale
ORF: The climate issue as an experience
Fast Company: This haunting forest offers hope in the face of climate change
Financial Times: Superflux: the duo inspiring change at Venice Biennale through hypothetical worlds
Der Standard: Maybe for the last time: Vienna Biennale for Change 2021
Dezeen: Superflux imagines multi-species banquet for Venice Architecture Biennale
The Correspondent: Apocalypse never: why climate catastrophe won’t make us change
British Library: Anything But Silent: Joining the library: Anab Jain
Kickstarter: To Build a Brighter Future in Tech, Superflux Gives Tarot a Timely Update
Architectural Design: Mitigation of Shock: Post‐Occupancy Anthropology
Red Bull: One Billion Seconds
Dezeen: Superflux shows how future homes might face realities of climate change in 2219
Business Insider: This apartment design predicts a dystopian future of hunting and gathering for food and using canoes to get around
Fast Company: Step inside an apartment from the climate change-ravaged future
Offscreen: Possibility Amidst Uncertainty
Volkstrant: Futurologist Anab Jain looks at the present to understand the future
ZDF: Anab Jain on the Future
CNN Business: Stark Choices
Der Spiegel: Fear Can Release Large Amounts of Energy
SpeculativeEdu: Superflux: Tools and methods for making change
TED Fellows: This new Tarot deck can help you navigate the 21st-century’s New Normal
Forbes Japan, Workmill: Studio Profile
Doberman: Frontiers of Design
Flash Forward: The Grey Dawn
NPR: Anab Jain: Can A Glimpse Of Tomorrow, Change Our Decisions Today?
The Alpine Review: Designing for Uncertainty
BBC Future: The Invisible World Viewed by Drones
Creative Applications: Drone Aviaries & Field Guides
Creator's Project: Man vs. Smart House: A Cuationary Tale
Design Curial: Beyond Phones and Drones: Critical Design and Critical Technology
Design Decode: Design Truth
Dezeen: Headset creates "3D soundscape" to help blind people navigate cities
Dezeen: Superflux research project imagines London patrolled by a fleet of drones
CSD: Imagining Our Drone-Filled Future Cities
Evening Standard: Superflux founder Anab Jain on using technology to turn the blind into super-seers
Leap Dialogues: Interview with Anab Jain
Method: Dynamic Genetics vs. Mann
Motherboard: The City That Has Its Own Operating System
Motherboard: Imagining When UAV's Will Be as Common as Birds
The Verge: Open Informant turns your private messages into public protest
Virgin: How will we live with drones?
Wired: Hug-a-drone project aims to demystify UAVs
Bruce Sterling: Fantasy Prototypes and Real Disruption
Co.Design: From Pixels to DNA: The Next Frontier in Interactive Design
Pool: The Business of Change
BBC: FutureScapes: The digital future in the year 2025
BBC: The Digital Future
Physics World: Other-worldy tales
TED: Fellows Friday with Anab Jain
WSJ: The Call of the Wired
Co.Design: What if a Virus Could Let Blind People See In Infrared?
CNN: Future tech to blow your mind
Popular Science: Designers Imagine a Future More Closely Melded with Science and Technology
MoMa: Design and the Elastic Mind
Wired Japan. The Drone Aviary

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Somerset House Studios,
New Wing, Somerset House,
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Superflux Featured on BBC Radio 4