The Future Starts Here

BY: Danielle

We worked with the design and curatorial team at the V&A to produce six films for their landmark show The Future Starts Here which opened on 12th May. From a film about how smart objects in a home might become protagonists to the ecologies of technological networks, mass protests to cryonic preservations – our films bring social, cultural and environmental context to the objects and technologies being displayed.

Open to the public until 4 November 2018; this exhibition is composed of more than 100 objects: a landscape of possibilities for a not-too-distant future.

The ‘Networks’ film was conceived, directed, and produced by Superflux. We also gratefully included edited excerpts from the following footage under Creative Commons License BY 3.0 

‘Pennies for iPhone’ courtesy of Pennies for iPhone

‘Snapchat | Snapchatter’ courtesy of Adam Rozanski

‘CONNECT APP VIDEO english’ courtesy of Matthias Franta

‘The TripAdvisor App = Hello, Travel Superpowers’ courtesy of Tripadvisor

‘Pilsen Callao – Día del Amigo’ courtesy of Giancarlo Quito

‘Aruba Global Cloud Data Center – Home of your data, heart of your business’ courtesy of Aruba

‘Self-driving cars. Detecting and tracking vehicles’ courtesy of David del Río Medina

‘2017 Infiniti Q60 semi autonomous Test Drive’ courtesy of Javier Mota

‘Chixoy Dam: A Retrospective Study’ courtesy of Daniele Profeta

‘Cortana’s Angels – A Tale of Three CEOs’ courtesy of Toon Poorter

‘Shenzhen Capacitor Factory’ courtesy of Miles Goodhew

‘We Call Them Intruders: A Documentary about Canadian Mining in Africa’ courtesy of ‘We Call Them Intruders’

‘When mines fuel conflict’ courtesy of IOM – UN Migration

‘Hong Kong – Kowloon Tong Festival Walk – Apple Store Grand Opening 2012-09-29’ courtesy of gigapeterz

‘Telefonica Mitwelt Imagespot’ courtesy of QXXQ Studios

‘Opening Apple Store Haarlem’ courtesy of One More Thing

‘The opening of the Apple Store in Amsterdam (Netherlands)’ courtesy of eatingaltoids

‘Apple Store Passeig de Gràcia Opening Day Entrance and Walkthrough’ courtesy of mattconfidential

‘3h29m40s10f China iPhone Manufacturing Montage – Wipe to USA – TR2016a’ courtesy of Gordon McDowell

‘Travis Scott w/ Quavo – Pick up the Phone – LIVE @ COMPLEXCON2016 – 11.5.2016’ courtesy of glenjamn3

‘Reel 2018’ courtesy of Pierre Roquet

‘15 Sorting Algorithms in 6 minutes’ courtesy of Timo Bingmann

‘#YaMeCanse bajo ataque de bots’ courtesy of LoQueSigueTV

‘Visualisation of SoundCloud activity’ courtesy of CeRch KCL

‘DATI.GOV.IT Open Data Visualization’ courtesy of SciamLab

‘Leap points Cloud’ courtesy of Mohamed Ikbel Boulabiar

‘Mining farm and cooling system for cryptocurrencies’ courtesy of Crypto Man

‘How Smartphones Are Assembled & Manufactured In China’ courtesy of Trakin Tech

‘Aerial Shot of Busy Highway’ courtesy of Storyfootage

‘THL Smartphone Factory China’ courtesy of THL Smartphone Factory China

‘Wodify Mobile App’ courtesy of Wodify

‘Social Network Stock footage’ courtesy of the Lab Bench

This film includes edited excerpts from the following footage under the Videvo License:

‘Commuters Using Smartphones’ courtesy of Videvo Attribution License

 

A big thank you to all those who shared the following copyrighted material, which was also included in the ‘Networks’ film:

 

‘Taiwan from the Air’ footage courtesy of Ching-Yen Chiu

‘Xtera’s Branching Unit Sea Trial (Above the Arctic Circle)’ Footage courtesy of Copyright & Proprietary 

‘Facebook Data Center Drone Flyover’ courtesy of Mike Murray / The Geek Pub, LLC

‘Apple Data Center Solar Farm – Aerial view’ courtesy of Gerald Waller

‘Coltan: Conflict minerals in Congo’ courtesy of Roland Brockmann and MISEREOR

‘Bitcoin valley’ images courtesy of Patrick Cavan Brown

“The Internet Architecture. Data Center” Documentary’ courtesy of 

‘Makai Submarine Cable Lay Animation’ courtesy of Makai Ocean Engineering, Inc. Hawaii, USA +1-808-259-8871 • makai@makai.com

‘Conflict Minerals’ images courtesy of Mark Craemer

‘Large, open-pit iron ore mine showing the various layers of soil and iron rich ore, industrial exterior, ore mining quarry, sunny day, summer, mining of iron’ courtesy of Igor Bay

‘Large Touch Screen Panel of Mobile Phone. Close up of the production line of large touch screen LCD module transporting one by one.’ used under license from Daumiu – stock.adobe.com

‘Touch Screen Production. Production line of touch screen of mobile phone. Applying glue to stick the touch screen film to the glass module.’ video used under license from Daumiu – stock.adobe.com

‘Highway and Self Driving Autopilot Autonomous Cars 4K’ video by bonjansen – stock.adobe.com

‘Self-driving, autonomous car simulation’ video used under license from hi_def_animation – stock.adobe.com

“I’m getting paid to heat my house while Bitcoin mining and altcoin mining” courtesy of Rahdi Fakhoury (The Bitcoin Miner)

‘Electronics Manufacturing – Factory workers assembling circuit boards’ from skywardkick

‘Electronic PCB boards manufactured for export, China’ from Spotmatik

‘Abandoned old copper extraction Sao Domingos Mine, Portugal, aerial view’ from Discovod

‘New And Old Copper mines’ from Skyworks

‘Religious crowd praising’ by Patrick Guénette

‘Kiev, UKRAINE – June 19, 2014’ from SMP

‘The Ghost hydroelectric dam and reservoir on the Bow River, Alberta, Canada’ from skylightpictures

‘4K aerial hydro electric dam oabove view’ by Red Dog Digital ‘4K aerial close up water dam beauty and power’ by Red Dog Digital

‘Bitcoin mining seamless loop’ from imaginima

‘Miner life review’ courtesy of Jared, Digital Gold LLC
https://www.youtube.com/c/digitalgold

‘Product test with facial recognition of emotions’ courtesy of Emotion Research Lab

‘Udacity SDC Project 5: project video final’ courtesy of John Chen

SUPERFLUX

Somerset House Studios, London UK
hello@superflux.in
All rights reserved © 2017. No. 6601242

Web Design > SONIA DOMINGUEZ
Development > TOUTENPIXEL

We'd love to hear from you

New projects
Internships
General enquiries

Studio M48,
Somerset House Studios,
New Wing, Somerset House,
Strand, London, WC2R 1LA

Title By Date
We’re hiring a Studio & Operations Manager! Superflux 20.12.2023
Announcing Superflux’s ambitious new initiative: CASCADE INQUIRY Superflux 10.01.2023
ANAB & JON RECEIVE THE ROYAL DESIGNER FOR INDUSTRY (RDI) AWARD 2022 Nicola 10.01.2023
SAFE: A Collection of Works Exploring Safer Futures Superflux 05.10.2022
Superflux Featured on BBC Radio 4 Anab 10.08.2022
SUBJECT TO CHANGE: Announcing Superflux’s first-ever solo exhibition at The DROOG Gallery Superflux 04.02.2022
Superflux’s new immersive installation opens at Museum of the Future, Dubai Superflux 23.02.2022
Design Studio of the Year Award 2021 Superflux 17.12.2021
A More Than Human Manifesto Superflux 17.12.2021
Superflux Interview in ICON Magazine Superflux 12.12.2021
“Dreamed-up Designs”: a Financial Times feature on Superflux Superflux 18.06.2021
Calling Creative Producers! Nicola 08.02.2021
‘Our Friends Electric’ acquired by the European Patent Office Anab 15.03.2021
Emerging Futures Grant from National Lottery Community Fund Nicola 16.11.2020
‘Standing on the Shoulders’ Podcast: On Plural Futures and Multi-Species Companionship Superflux 01.10.2020
Superflux Invited to La Biennale Di Venezia 2021 Superflux 03.07.2020
EU Horizon 2020 Grant for Superflux and Partners Superflux 19.06.2020
Experiments in Indoor Farming Leanne 08.06.2020
Calling for a More-Than-Human Politics Superflux 23.03.2020
Superflux Feature in ‘Feeling the Future’ Conference Superflux 24.06.2020
Spring in Flux Nicola 14.04.2020
Calling Creative Producers! Nicola 29.01.2020
Inviting Internship Applications Superflux 16.01.2020
Come Work With Us Superflux 01.10.2019
Stop Shouting Future, Start Doing It Anab 24.01.2019
2018 Highlights Danielle Knight 21.12.2018
Instant Archetypes: A toolkit to imagine plural futures Nicola 01.11.2018
TED Talk: Why We Need To Imagine Different Futures Anab 19.06.2017
Cartographies of Imagination Anab 30.09.2018
Tackling the Ethical Challenges of Slippery Technology Anab 11.06.2018
AI, HUMANITARIAN FUTURES, AND MORE-THAN-HUMAN CENTRED DESIGN Nicola 08.06.2018
The Future Starts Here Danielle Knight 29.05.2018
Studio News: Power, AI and Air Pollution Jake 09.10.2017
Future(s) of Power Launch Event Anab 09.10.2017
BUGGY AIR AT DESIGN FRONTIERS Jake 15.09.2017
Calling all comrades & collaborators! Nicola 14.09.2017
CAN SPECULATIVE EVIDENCE INFORM DECISION MAKING? Anab 31.05.2017
STUDIO NEWS: TED, MAPPING, FOOD COMPUTERS, AND THE FUTURE OF WORK. Jake 21.04.2017
BACK TO THE FUTURE: WHAT WE DID IN 2016 Jake 31.01.2017
REALITY CHECK: PRESENTING AT UNDP SUMMIT Jon 06.12.2016
MITIGATION OF SHOCK JOURNAL Jon 12.07.2016
STUDIO HAPPENINGS Anab 04.07.2016
PROFESSORSHIP AT THE UNIVERSITY OF APPLIED ARTS VIENNA Anab 28.06.2016
HIGHLIGHTS FROM 2015 Anab 30.12.2015
SUPERFLUX MAGAZINE, ISSUE 1. Anab 21.04.2015
THE DRONE AVIARY JOURNAL Anab 09.04.2015
IOT, DRONES AND SPACE PROBES: ALTERNATE NARRATIVES Anab 01.03.2015
AUTUMN NEWS Jon 08.11.2014
ASSISTIVE TECHNOLOGIES AND DESIGN: AN INTERVIEW WITH SARA HENDREN Anab 07.11.2014
A QUARTERLY UPDATE FROM THE STUDIO Anab 11.05.2014
IN THE LOOP: DESIGNING CONVERSATION WITH ALGORITHMS Alexis 04.04.2014
IOTA WINS NOMINET TRUST FUNDING Jon 25.10.2013
SAILING THE SEAS OF SUPERDENSITY: GUEST POST BY SCOTT SMITH Scott 19.10.2013
DNA STORIES: GUEST POST BY CHRISTINA AGAPAKIS Christina 30.09.2013
PRESS RELEASE: DYNAMIC GENETICS VS. MANN Jon 01.08.2013
AN INTRODUCTION TO INFRASTRUCTURE FICTION: GUEST POST BY PAUL GRAHAM RAVEN Paul 24.06.2013
SUPERNEWS, VOL 1. Jon 08.04.2013