Lara is the Strategy Lead at Superflux.

With several years experience working and studying at the intersection of brand, culture and commerce, Lara brings with her an understanding of how to craft narratives that engage both rationally and emotionally, to shift perceptions and bring about change.

Having amassed a wealth of knowledge about current systems, aspiration drivers and levers of change from work within fashion, beauty, technology, banking, automotive and FMCG sectors, in 2024 Lara took part in a Climate Policy Creative Fellowship hosted by UCL Climate Action Unit and Strategic Climate Risks Initiative, funded by the Institute for Public Policy Research and Chatham House.

It was this experience, and the learnings therein, that brought her to Superflux, where she now works with Anab and Jon to raise the profile of the studio, unlock values-aligned creative and commercial opportunities, collaborate on strategy for high profile clients, and find new ways to share the philosophies of speculative design and more-than-human interrelationships with the wider industry and general public. Her mission is to find new ways for Superflux to connect emotionally with audiences, so that the studio might fulfil its ambitions of changing the world.

Lara holds a BA (Hons) in Modern and Medieval Languages (French and Italian) from Cambridge University and an MSc (Distinction + Deans Award) in Strategic Marketing from Imperial Business School.